Building Integrated Multi-Channel Campaigns for Nonprofits with Salesforce
Creating a strong donor experience means connecting every touchpoint not just the digital ones.
While online tools are essential, direct mail still plays a powerful role in reaching supporters and inspiring giving. The challenge is making all those efforts work together without doubling your time or your budget.
Join us for a hands-on session about how to bring your fundraising channels together inside Salesforce. We’ll show you how to plan smarter campaigns, keep messaging consistent, and measure what’s working — all while keeping your focus where it belongs: on your mission.
You’ll Learn How To:
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Build a unified campaign strategy: Create connected experiences that put your donors first.
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Use direct mail alongside digital: Learn how mail and online outreach can strengthen each other.
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Reach the right people: Use Salesforce Campaigns and Data Cloud to target supporters effectively.
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Track results clearly: See what’s driving gifts and how to use those insights to refine your next appeal.
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Spend smarter: Compare projected and actual costs to get more value from every campaign.
Featured Speakers:
Margo Dayal
Principal Solution Engineer, Salesforce
Cassie Bartelme
Senior Solution Engineer, Salesforce
Craig Mabee
Strategic Account Executive, Cloud for Good
