July 18, 2017

Roll Up Your ROI with Campaign Hierarchies

Campaign Hierarchies use the Parent Campaign field to link any number of child campaigns to a single parent campaign. We provide step-by-step instructions to help you put these into action.

June 27, 2017

Salesforce Summer ’17 Release Highlights

Have you noticed the seagulls in your Salesforce org? It’s time for the Salesforce Summer ’17 Release and we have highlighted some of the features we are excited about in this post.

June 19, 2017

How Businesses Must Adapt to a 21st Century Workforce

For organizations to capitalize on new opportunities, they will need to understand that talent development is critical to achieve growth and stronger results. It’s time to prepare for the 21st century workforce.

June 13, 2017

Why Chatter is Great for Nonprofits

Chatter is a social networking tool that lives inside Salesforce and helps people collaborate with colleagues. Here are some ideas for how you can start using Chatter at your organization.

June 6, 2017

Pre-Checking: Good for Baggage, Bad for Email Opt-In

In the case of email opting-in, it pays to hold off on pre-checking any opt-in actions. The theory behind this restraint is that constituents should take some affirmative step (or multiple steps) to indicate that they want to receive your communication.