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Enterprise Fundraising on Salesforce

How Human Rights Watch continued fundraising during a pandemic with salesforce

Technology plays a critical role in Human Rights Watch’s enterprise  fundraising efforts.  In late 2019, Human Rights Watch established a strategic partnership with Cloud for Good in order to leverage Salesforce’s Nonprofit Cloud and evolve far past the limitations of their previous Raiser’s Edge system.

Learn more about how Human Rights Watch migrated from Raiser’s Edge to Salesforce in this 25-minute, on-demand webinar.  You’ll hear how Cloud for Good and Human Rights Watched moved over 17 million total records from their legacy Raiser’s Edge system to Salesforce, and how the change has impacted their user adoption, the relationship between fundraising and finance, and their ability to raise more funds during a pandemic and beyond.

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