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Meet Cloud for Good at

Dreamforce

October 13 - 16, 2025 | San Francisco, CA

Impact Sector Hub

October 14-16

Impact Sector Hub

Powerful, impact-driven content designed to help you do more good, better. From inspiring keynotes to real-world success stories, discover how organizations are using Salesforce to drive meaningful change. Dive into hands-on sessions, expert-led panels, and interactive workshops tailored to the impact sector. Leave energized with new ideas, proven strategies, and a stronger network.
  • Tuesday, October 14 - Thursday, October 16
  • 9:00 - 5:00 pm PT
  • The Impact Sector Hub - 201 3rd St.

October 15

Impact Sector Reception

An evening of dinner, drinks, and connection awaits mission-driven leaders at Dreamforce. Join Cloud for Good and your peers to toast the day, catch up on the biggest announcements, and reflect on how new innovations can power your mission. It’s the perfect opportunity to unwind and continue the conversation with fresh perspectives from across the changemaker community.
  • Wednesday, October 15
  • 5:00 - 7:00 pm PT
  • The Impact Sector Hub - 201 3rd St.

GET READY TO HEAR FROM

Andrei Lopukhin

VP, Systems Development, Blood Cancer United (The Leukemia & Lymphoma Society)

Grant Terrell

AVP, Salesforce

Lori Freeman

Global GM, Nonprofits, Salesforce

Tal Frankfurt

Founder and CEO, Cloud for Good

Ben Huffman

Chief Information Officer, Jessup University

Kelly Kitchen

VP & GM Education, Salesforce

Margo Martinez

VP and GM of Education, Salesforce

Tom Bueno

Associate Director of Enterprise Data Management, LSU Online & Continuing Education

Dan Pallotta

Nonprofit Thought Leader, Social Innovation Activist, Author & Philanthropy Expert

Lauren Bracey Scheidt

Senior Director, Data Products, National Geographic Society

Ryan Blake

Solutions Engineer, Director, Cloud for Good

Learning + Networking opportunities

Thought Leadership

Hear from Salesforce executives and visionary leaders shaping the future of impact.

Thought Leadership

Hear from Salesforce executives and visionary leaders.
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Roundtables

Dive deep into focused conversations on Grantmaking, Advancement, Marketing, Data Cloud, Transitioning from NPSP to NPC, and more.

Roundtables

Dive deep into focused conversations with peers and experts.
Save Your Seat

Peer-Led Showcases

Learn what’s working in the field through real-world implementation stories, tips, and best practices from fellow trailblazers.

Peer-Led Showcases

Learn what’s working in the field live from your peers.
Learn More

Hands-On Product Workshops

Explore tools like Agentforce, Data Cloud, and the latest in Nonprofit Cloud with expert-led sessions designed to deepen your skills.

Hands-On Product Workshops

Explore Salesforce tools with expert-led sessions.
Learn More

Birds of a Feather Meetups

Connect with others in your space through informal peer-led discussions. 

Birds of a Feather Meetups

Connect with others in your space through peer-led discussions. 
Save Your Seat
images of people on stage at past dreamforces

Impact sector hub sessions

So, You’re Thinking About Switching to NPC?

Tues Oct 14 | 10:00 - 11:00 AM PT
A roundtable conversation about switching from NPSP to NPC with Salesforce experts and your peers.

Register below to attend this curated discussion on:

  • Discover how NPC’s modern architecture offers greater scalability and flexibility than NPSP.
  • Get tips for a smooth migration, including data and user adoption strategies.
  • See how NPC’s features and integrations can expand your impact.

harnessing technology to add one million years of life with blood cancer united

Tues Oct 14 | 11:30 AM - 12:15 PM PT
A roundtable conversation with the VP of Systems Development, at Blood Cancer United (formerly LLS), Andrei Lopukhin

Register below to attend this curated workshop. You’ll learn:

  • Transforming engagement at scale 

  • Strengthening organizational alignment 

  • Maximizing mission impact through technology  stakeholders

Salesforce Evolution: Migrating from EDA to Education Cloud

Wed Oct 15 | 10:30 - 11:15 AM PT
Learn from the team at LSU when to make the move and what the process entails for this transformative shift.

Register below to attend this session:

  • Learn why LSU switched from EDA to Education Cloud for R+A and Student Success.
  • Understand the business value of the migration.
  • See how LSU managed the change and who was involved.

TRANSFER THE STUDENT JOURNEY WITH SMART, CONNECTED TECHNOLOGY

Wed Oct 15 | 11:30 AM - 12:00 PM PT
Join GoMeddo for a inspiring session on how educational institutions can transform the student journey through smart, connected technology. From onboarding and accommodation to tutoring and alumni engagement, we’ll explore practical use cases that improve experience, boost efficiency, and drive academic success.

Save your seat and start building a smarter campus experience.

Reimagining the Student Experience with salesforce sis

Wed Oct 15 | 12:15 - 1:00 PM PT
A roundtable conversation with the CIO at Jessup University, Ben Huffman

Register below to attend this curated discussion on:

  • Why Jessup chose Salesforce as a modern alternative to traditional SIS platforms
  • How Education Cloud is helping unify and enhance the student experience
  • What factors influenced their decision to partner with Cloud for Good

nonprofit cloud keynote debrief

Wed Oct 15 | 1:30 - 2:30 PM PT
A fireside chat with Cloud for Good CEO Tal Frankfurt and Salesforce GM for the Nonprofit Industry, Lori Freeman

Register below to attend this curated discussion:

  • Sneak peek the biggest announcements from the Nonprofit Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

education cloud keynote debrief

Wed Oct 15 | 3:00 - 4:00 PM PT
A fireside chat with Cloud for Good CEO Tal Frankfurt and Salesforce VP + GM for the Education Industry, Margo Martinez

Register below to attend this curated discussion:

  • Recap the biggest announcements from the Education Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

Build your first agent workshop

Thu Oct 16 | 1:00 PM - 2:30 PM PT
Bring your laptops as we help you build your first agents - customized experience for the impact sector.

Register below to attend this curated workshop. You’ll learn:

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

Curated conversations + roundtables

Designed for nonprofit and higher education leaders, our intimate, expert-led roundtables dive deep into the pressing challenges your institution faces—from data strategy and change management to advancing alumni engagement and migration best practices. These focused sessions offer practical insights, peer connections, and real-world solutions to elevate your Salesforce journey. Let us know the topics you’re interested in and we’ll include you in the invites. 

NONPROFIT AGENDA BUILDER

So, You’re Thinking About Switching to NPC? ROUNDTABLE | Tues Oct 14 | 10 - 11 AM

Discover how Salesforce tools can help arts & culture organizations deepen audience engagement and personalize patron experiences. Explore innovative strategies for using data and automation to streamline operations, fundraising, and event management. Share success stories and best practices for leveraging technology to expand reach and amplify mission impact in the arts sector.

REGISTER HERE

Blood Cancer United, formerly the Leukemia & Lymphoma Society (LLS), has set a bold goal: to add one million years of life to the blood cancer community by 2030. In this session, hear from Blood Cancer United’s VP of Systems Development, Andrei Lopukhin, as he discusses how their technology strategy is powering that vision through:

  • Transforming engagement at scale — rebranding, reimagining digital experiences, and improving deliverability and conversions across channels.
  • Strengthening organizational alignment — shifting to a staff augmentation model, building internal knowledge leaders, and breaking down silos to advance strategic initiatives.
  • Maximizing mission impact through technology — leveraging Salesforce, Marketing Cloud, Mulesoft, and Snowflake while communicating the value of tech investments to stakeholders.

REGISTER HERE

Discover how Salesforce enables seamless case management and coordination across human services programs for better client outcomes. Explore ways to integrate data and automate workflows to increase efficiency and reduce administrative burdens. Share strategies for using data-driven insights to improve service delivery, track impact, and inform decision-making.

REGISTER HERE

Explore how Salesforce empowers faith-based organizations to strengthen community engagement and deepen member relationships. Discuss strategies for streamlining ministry operations and volunteer management through automation and integrated data. Share best practices for leveraging Salesforce to enhance fundraising, outreach, and mission-driven impact.

REGISTER HERE

A fireside chat with Cloud for Good CEO Tal Frankfurt and Salesforce GM for the Nonprofit Industry, Lori Freeman.

  • Sneak peek the biggest announcements from the Nonprofit Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

REGISTER HERE

Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment. Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys. Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

REGISTER HERE

Explore how Salesforce streamlines the end-to-end grantmaking lifecycle—from application intake to reporting and impact tracking. Discuss best practices for managing grantee relationships, tracking outcomes, and improving transparency with centralized data. Share strategies for customizing Salesforce to align with your foundation’s mission, workflows, and compliance needs.

REGISTER HERE

Bring your laptops as we help you build your first agents – customized experience for the impact sector.

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

 

REGISTER HERE

Explore how foundations are using Salesforce to streamline grantmaking, donor management, and impact reporting. Discuss strategies for building a connected data ecosystem to support transparency, collaboration, and mission alignment. Learn best practices for customizing Salesforce to meet the unique operational and philanthropic needs of foundations.

REGISTER HERE

Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement. Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals. Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

REGISTER HERE

EDUCATION AGENDA BUILDER

Next-Gen Advancement ROUNDTABLE | Wed Oct 15 | 9:30 - 10:30 AM

Considering migrating from EDA to Education Cloud? The solution covers all EDA use cases and more. Learn when to make the move and what the process entails for this transformative shift. Join Cloud for Good and LSU to discuss:

  • Discover why LSU decided to make the switch from EDA to Education Cloud for Recruitment + Admissions and Student Success.
  • Understand the business value of migrating from EDA to Education Cloud
  • See how LSU managed the technology change, and who they had in the room for decision making.

REGISTER HERE

Join GoMeddo for a inspiring session on how educational institutions can transform the student journey through smart, connected technology. From onboarding and accommodation to tutoring and alumni engagement, we’ll explore practical use cases that improve experience, boost efficiency, and drive academic success.

REGISTER HERE

A roundtable conversation with the CIO at Jessup University, Ben Huffman, and Cloud for Good. Jessup Univerity shares the story of continuing their digital transformation with Salesforce by implementing a Student Information System (SIS). Learn how Jessup partnered closely with Salesforce leadership to align with the SIS roadmap, designed a tailored solution to fit institutional needs, and executed a nine-month implementation that enhanced recruitment, admissions, student success, and financial aid operations. This session will highlight lessons learned, the importance of relationship management, and what it takes to build a scalable, future-ready SIS on Salesforce.

REGISTER HERE

Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment. Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys. Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

REGISTER HERE

A fireside chat with Cloud for Good CEO Tal Frankfurt and Salesforce VP + GM for the Education Industry, Margo Martinez

  • Recap the biggest announcements from the Education Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

REGISTER HERE

Bring your laptops as we help you build your first agents – customized experience for the impact sector.

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

 

REGISTER HERE

Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement. Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals. Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

REGISTER HERE

PUBLIC SECTOR AGENDA BUILDER

Empowering the Future of Government Together ROUNDTABLE | Tues Oct 14 | 4 - 6 PM

Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment. Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys. Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

REGISTER HERE

Bring your laptops as we help you build your first agents – customized experience for the impact sector.

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

 

REGISTER HERE

Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement. Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals. Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

REGISTER HERE

Thank you to our Impact Sector Hub Sponsors:

Impact Sector Summit Sponsor:

Impact Sector Reception Sponsors:

Let's Meet at Dreamforce

Frequently Asked Questions (FAQ)

✅ What is the Impact Sector Hub at Dreamforce?

The Impact Sector Hub is Cloud for Good’s dedicated space just steps from the Dreamforce campus. It’s designed for nonprofits, higher education, and public sector leaders to connect, recharge, and explore how Salesforce can power their mission.

✅ Who should attend Cloud for Good’s Dreamforce events?

Our events are designed for nonprofit, higher education, and public sector leaders and Salesforce users who want to learn, network, and discover strategies to scale their mission impact.

✅ Do I need a Dreamforce pass to attend Cloud for Good’s events?

No. A Dreamforce conference pass is not required for the Impact Sector Hub, the Summit, or Reception. Please register in advance.

✅ How do I register for the Impact Sector Summit?

You can register through the Cloud for Good Dreamforce landing page. Space is limited, and invitations are reserved for nonprofit, higher education, and public sector leaders. Register here.

✅ What is the Impact Sector Reception?

On October 15, Cloud for Good will host the Impact Sector Reception — an evening networking event where leaders across the nonprofit and higher education space come together to build meaningful connections. Register here.

✅How can I book a meeting with the Cloud for Good team at Dreamforce?

Meetings can be scheduled directly through the Dreamforce landing page. We recommend booking early to secure a time with our nonprofit experts. Book a Meeting here.

✅ Where is the Impact Sector Hub located?

The Hub is located at 201 3rd Street, San Francisco, CA, directly across from the main Dreamforce campus making it easy to drop in between sessions and events. Access the elevators and join us on the 11th floor.