Journeys that Matter: Engaging Foster Parent Prospects with Marketing Cloud
Recruiting foster parents takes more than awareness—it takes meaningful, consistent, and compassionate communication. In this session, discover in a live demo how Salesforce Marketing Cloud Engagement helps agencies modernize outreach and drive deeper connections throughout the entire recruitment journey.
We’ll explore how agencies can use omnichannel marketing strategies to attract new prospects, nurture leads, and show appreciation at every step—from first interest to full licensure.
Topics we’ll cover include:
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- Launch targeted recruitment campaigns using digital ads with Ad Studio
- Design automated journeys that nurture early interest and follow up on incomplete actions
- Deliver personalized, multichannel outreach across email, SMS, and more
- Build trust with timely messaging that celebrates milestones and shows gratitude
- Engage new and diverse audiences with content tailored to their needs and motivations
Led by Cloud for Good’s Digital Services team, this session will highlight proven strategies and real-world examples to help your agency recruit more families—faster and with heart.