Managing Your Member Engagement on Salesforce
MIT CISR provides CIOs and other digital leaders with insights on topics such as digital business models, data monetization, and the digital workplace, all to help them understand how to get business value from digital technology. Through research, teaching, and events, the Center stimulates interaction among scholars, students, and practitioners.
On April 28, Chris Foglia, Associate Director, MIT CISR, and Eric McCune, Senior Account Executive, Cloud for Good held a webinar all about how MIT CISR is using Salesforce to track member engagement. With a custom Drupal integration added to their Salesforce instance, MIT CISR now has access to invaluable insight into what their members are reading and downloading, what events they are attending, and how they are engaging with the Drupal website.
Watch the on-demand version here: