Blood Cancer United: Harnessing Technology to Add One Million Years of Life

Blood Cancer United, formerly Leukemia & Lymphoma Society (LLS), has set a bold goal: to add one million years of life to the blood cancer community by 2030. In this session, hear from Blood Cancer United’s VP of Systems Development, Andrei Lopukhin, as he discusses how their technology strategy is powering that vision through:

What you’ll learn:

• Transforming engagement at scale — rebranding, reimagining digital experiences, and improving deliverability and conversions across channels.

• Strengthening organizational alignment — shifting to a staff augmentation model, building internal knowledge leaders, and breaking down silos to advance strategic initiatives.

• Maximizing mission impact through technology — leveraging Salesforce, Marketing Cloud, Mulesoft, and Snowflake while communicating the value of tech investments to stakeholders

Register today to hold your spot.