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Meet Cloud for Good at

Dreamforce

October 13 - 16, 2025 | San Francisco, CA

Impact Sector Hub

October 14-16

Impact Sector Hub

Powerful, impact-driven content designed to help you do more good, better. From inspiring keynotes to real-world success stories, discover how organizations are using Salesforce to drive meaningful change. Dive into hands-on sessions, expert-led panels, and interactive workshops tailored to the impact sector. Leave energized with new ideas, proven strategies, and a stronger network.
  • Tuesday, October 14 - Thursday, October 16
  • 9:00 - 5:00 pm PT
  • The Impact Sector Hub - 201 3rd St.

October 15

Impact Sector Reception

An evening of dinner, drinks, and connection awaits mission-driven leaders at Dreamforce. Join Cloud for Good and your peers to toast the day, catch up on the biggest announcements, and reflect on how new innovations can power your mission. It’s the perfect opportunity to unwind and continue the conversation with fresh perspectives from across the changemaker community.
  • Wednesday, October 15
  • 4:15 - 6:15 pm PT
  • The Impact Sector Hub - 201 3rd St.

GET READY TO HEAR FROM

Adolfo Diaz

Vice President, Information & Resources, Parkinson's Foundation

Dan Pallotta

Nonprofit Thought Leader, Social Innovation Activist, Author & Philanthropy Expert

Kelly Kitchen

VP & GM Education, Salesforce

Lori Freeman

Global GM, Nonprofits, Salesforce

Maxwell Pamphile

VP of Partnerships, Altrata

Andrei Lopukhin

VP, Systems Development, Blood Cancer United (The Leukemia & Lymphoma Society)

Dana Everett

Operations Manager, ECU Foundation

Kivanc Oner

VP for Digital Transformation and Chief Information Officer at UNLV

Margo Martinez

VP and GM of Education, Salesforce

Prasanth Bethala

Salesforce Technical Architect, LSU Online & Continuing Education

Ben Huffman

Chief Information Officer, Jessup University

Grant Terrell

AVP, Salesforce

Lauren Bracey Scheidt

Senior Director, Data Products, National Geographic Society

Mark Snoeren

VP of Sales, GoMeddo

Quinn Kaiser

CRM Product Lead, ZERO TO THREE

Ryan Blake

Solutions Engineer, Director, Cloud for Good

Tal Frankfurt

Founder and CEO, Cloud for Good

Saniya Seera

Data & Enablement Manager, ITS, Aspen Institute

Tom Bueno

Associate Director of Enterprise Data Management, LSU Online & Continuing Education

Learning + Networking opportunities

Thought Leadership

Hear from Salesforce executives and visionary leaders shaping the future of impact.

Thought Leadership

Hear from Salesforce executives and visionary leaders.
Learn More

Roundtables

Dive deep into focused conversations on Grantmaking, Advancement, Marketing, Data Cloud, Transitioning from NPSP to NPC, and more.

Roundtables

Dive deep into focused conversations with peers and experts.
Save Your Seat

Peer-Led Showcases

Learn what’s working in the field through real-world implementation stories, tips, and best practices from fellow trailblazers.

Peer-Led Showcases

Learn what’s working in the field live from your peers.
Learn More

Hands-On Product Workshops

Explore tools like Agentforce, Data Cloud, and the latest in Nonprofit Cloud with expert-led sessions designed to deepen your skills.

Hands-On Product Workshops

Explore Salesforce tools with expert-led sessions.
Learn More

Birds of a Feather Meetups

Connect with others in your space through informal peer-led discussions. 

Birds of a Feather Meetups

Connect with others in your space through peer-led discussions. 
Save Your Seat
images of people on stage at past dreamforces

Impact sector hub sessions

Your Next Big Donor Is One Connection Away

Tues Oct 14 | 1:30 - 2:00 PM PT
Altrata

In this 30-minute session, you’ll hear how leading nonprofits are using relationship intelligence to:

  • Uncover hidden donor connections that traditional research often misses.
  • Prioritize prospects most likely to drive transformational gifts.
  • Integrate relationship data into your fundraising strategy for lasting impact.

TRANSFER THE STUDENT JOURNEY WITH SMART, CONNECTED TECHNOLOGY

Tue Oct 14 | 2:30 PM - 3:00 PM PT
GoMeddo

Join GoMeddo for a inspiring session on how institutions can transform the student or client journey through smart, connected technology and even unlock new revenue streams. From onboarding and accommodation to tutoring and alumni engagement, we’ll explore practical use cases that improve experience, boost efficiency, and drive institute success. This session is also recommended for organizations in Education and Nonprofit who want to have a fresh perspective on experience, efficiency and new options for growth. 

Save your seat and start building a smarter institute experience.

Salesforce Evolution: Migrating from EDA to Education Cloud

Tues Oct 14 | 3:00 - 4:00 PM PT
Louisiana State University, Tom Bueno

LSU OCE logo

Register below to attend this session:

  • Learn why LSU switched from EDA to Education Cloud for R+A and Student Success.
  • Understand the business value of the migration.
  • See how LSU managed the change and who was involved.

Build your first agent workshop

Wed Oct 15 | 8:30 AM - 10:00 AM PT
Bring your laptops as we help you build your first agents - customized experience for the impact sector.

Agentforce

Register below to attend this curated workshop. You’ll learn:

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

Driving Adoption Through Change Management: Lessons from the Aspen Institute’s Salesforce Journey

Wed Oct 15 | 10:00 AM - 11:00 AM PT
Aspen Institute

In this session, the Aspen Institute will share how they approached change management to ensure lasting adoption of Salesforce, including:

  • Aligning a broad group of cross-program stakeholders
  • Crafting effective communication strategies
  • Managing resistance and addressing staff concerns
  • Engaging leadership and reinforcing the importance of change management
  • Celebrating wins and recognizing staff who embraced the change
  • Carrying forward lessons into future change initiatives

harnessing technology to add one million years of life with blood cancer united

Wed Oct 15 | 11:00 AM - 12:00 PM PT
Blood Cancer United (formerly LLS), Andrei Lopukhin

Register below to attend this curated workshop. You’ll learn:

  • Transforming engagement at scale 

  • Strengthening organizational alignment 

  • Maximizing mission impact through technology  stakeholders

Reimagining the Student Experience with salesforce sis

Wed Oct 15 | 12:00 - 1:00 PM PT
Jessup University, Ben Huffman

Register below to attend this curated discussion on:

  • Why Jessup chose Salesforce as a modern alternative to traditional SIS platforms
  • How Education Cloud is helping unify and enhance the student experience
  • What factors influenced their decision to partner with Cloud for Good

nonprofit cloud keynote debrief

Wed Oct 15 | 1:30 - 2:30 PM PT
A fireside chat with Cloud for Good and Salesforce GM for the Nonprofit Industry, Lori Freeman

Salesforce

Register below to attend this curated discussion:

  • Sneak peek the biggest announcements from the Nonprofit Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

education cloud keynote debrief

Wed Oct 15 | 3:00 - 4:00 PM PT
A fireside chat with Cloud for Good and Salesforce VP + GM for the Education Industry, Margo Martinez

Salesforce

Register below to attend this curated discussion:

  • Recap the biggest announcements from the Education Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

No Data Left Behind: Unlocking Event Insights

Thurs Oct 16 | 9:30 AM - 10:00 AM PT
Blackthorn

Events are one of the most powerful ways colleges, universities, and nonprofits engage with their communities but too often, the data that proves their impact gets trapped in spreadsheets or disconnected platforms.

Join us for a 30-minute roundtable to explore how a Salesforce-native event management approach can unify registrations, attendance, and post-event insights in one place.

Scaling Success with Salesforce Managed Services

Thurs Oct 16 | 8:30 - 9:30 AM PT
ECU Health, Parkinson's Foundation, Zero to Three

Launching Salesforce is only the first step — sustaining and expanding its value takes the right support. For organizations like ECU Health, Parkinson’s Foundation, and Zero to Three, managed services became the bridge between go-live and lasting success. When budget constraints or lean teams made it difficult to hire dedicated admins, managed services provided mentorship, strategic guidance, and ongoing expertise to keep innovation on track and aligned with mission impact.

Experience Net Zero Cloud in action

Thurs Oct 16 | 11 AM - 12:30 PM PT
Net Zero Cloud

Salesforce

Get ready for an interactive, instructor-led virtual session with our Net Zero Cloud solution engineering team!

You’ll get hands-on with the platform as we guide you through managing scope 1 and 2 emissions, tackling scope 3 calculations, and driving program and outcome success. We’ll also dive into advanced features like setting science-based targets and showcase how AI is enhancing sustainability insights.

Don’t miss this chance to explore the full power of NZC in action!

Curated conversations + roundtables

Designed for nonprofit and higher education leaders, our intimate, expert-led roundtables dive deep into the pressing challenges your institution faces—from data strategy and change management to advancing alumni engagement and migration best practices. These focused sessions offer practical insights, peer connections, and real-world solutions to elevate your Salesforce journey. Let us know the topics you’re interested in and we’ll include you in the invites. 

NONPROFIT AGENDA BUILDER

October 14 | 12:00 - 1:00 PM PT - Driving Innovation and Impact in Arts & Culture with Salesforce Roundtable

Register below to attend this curated conversation:

  • Discover how Salesforce tools can help arts & culture organizations deepen audience engagement and personalize patron experiences.

  • Explore innovative strategies for using data and automation to streamline operations, fundraising, and event management.

  • Share success stories and best practices for leveraging technology to expand reach and amplify mission impact in the arts sector.

Register Here. 

October 14 | 1:30 - 2:00 PM PT - Your Next Big Donor Is One Connection Away

In this 30-minute session, you’ll hear how leading nonprofits are using relationship intelligence to:

  • Uncover hidden donor connections that traditional research often misses.
  • Prioritize prospects most likely to drive transformational gifts.
  • Integrate relationship data into your fundraising strategy for lasting impact.

Register Here. 

October 14 | 1:30 - 2:00 PM PT - So, You’re Thinking About Switching to NPC? Roundtable

Register below to attend this curated conversation:

  • Understand the key differences between NPSP and NPC, and how NPC’s modern architecture supports more scalable and flexible nonprofit operations.

  • Learn best practices and challenges for planning and executing a smooth migration from NPSP to NPC, including data migration and user adoption strategies.

  • Explore how NPC’s enhanced features and integrations can unlock new impact opportunities beyond what’s possible with NPSP.

Register Here. 

October 15 | 8:30 - 10:00 AM PT - Build Your First Agent Workshop

Register below to attend this curated workshop. You’ll learn:

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

Register Here. 

October 15 | 9:30 - 10:30 AM PT - Turning Data into Action: The Tech-Driven Future of Human Services Roundtable

Register below to attend this curated conversation:

  • Discover how Salesforce enables seamless case management and coordination across human services programs for better client outcomes.

  • Explore ways to integrate data and automate workflows to increase efficiency and reduce administrative burdens.

  • Share strategies for using data-driven insights to improve service delivery, track impact, and inform decision-making.

Register Here. 

October 15 | 10:00 - 11:00 AM PT - Driving Adoption Through Change Management: Lessons from the Aspen Institute’s Salesforce Journey

In this session, Aspen Institute will share how it approached change management to ensure lasting adoption of Salesforce, including:

  • Aligning a broad group of cross-program stakeholders
  • Crafting effective communication strategies
  • Managing resistance and addressing staff concerns
  • Engaging leadership and reinforcing the importance of change management
  • Celebrating wins and recognizing staff who embraced the change
  • Carrying forward lessons into future change initiatives

Register Here. 

October 15 | 11:00 - 12:00 PM PT - Harnessing Technology to Add One Million Years of Life WIth Blood Cancer United

Register below to attend this curated workshop. You’ll learn:

  • Transforming engagement at scale 

  • Strengthening organizational alignment 

  • Maximizing mission impact through technology  stakeholders

Register Here. 

October 15 | 11:30 - 12:30 PM PT - Faith Based Impact Roundtable

Register below to attend this curated conversation:

  • Explore how Salesforce empowers faith-based organizations to strengthen community engagement and deepen member relationships.

  • Discuss strategies for streamlining ministry operations and volunteer management through automation and integrated data.

  • Share best practices for leveraging Salesforce to enhance fundraising, outreach, and mission-driven impact.

Register Here. 

October 15 | 1:30 - 2:30 PM PT - Nonprofit Cloud Keynote Debrief

Register below to attend this curated discussion:

  • Sneak peek the biggest announcements from the Nonprofit Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

Register Here. 

October 15 | 2:30 - 3:30 PM PT - Mission Meets Marketing Roundtable

Register below to attend this curated conversation:

  • Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment.

  • Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys.

  • Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

Register Here. 

October 16 | 8:30 - 9:30 AM PT - Scaling Salesforce Success with Managed Services

Launching Salesforce is only the first step — sustaining and expanding its value takes the right support. For ECU Health, managed services became the bridge between go-live and lasting success. When budget constraints made it difficult to hire a dedicated admin, a managed services partnership provided both mentorship and strategic guidance to keep innovation on track.

Register Here. 

October 16 | 10:00 - 11:00 AM PT - Driving Impact Through Grant Technology Roundtable

Register below to attend this curated conversation:

  • Explore how Salesforce streamlines the end-to-end grantmaking lifecycle—from application intake to reporting and impact tracking.

  • Discuss best practices for managing grantee relationships, tracking outcomes, and improving transparency with centralized data.

  • Share strategies for customizing Salesforce to align with your foundation’s mission, workflows, and compliance needs.

Register Here. 

October 16 | 1:00 - 2:00 PM PT - Salesforce Solutions for Nonprofit Foundations Roundtable

Register below to attend this curated conversation:

  • Explore how foundations are using Salesforce to streamline grantmaking, donor management, and impact reporting.

  • Discuss strategies for building a connected data ecosystem to support transparency, collaboration, and mission alignment.

  • Learn best practices for customizing Salesforce to meet the unique operational and philanthropic needs of foundations.

Register Here. 

October 16 | 2:30 - 3:30 PM PT - Smart Giving: Leveraging Data Cloud for Direct Response Roundtable

Register below to attend this curated conversation:

  • Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement.

  • Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals.

  • Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

Register Here. 

EDUCATION AGENDA BUILDER

October 14 | 8:30 - 9:30 AM PT - Next-Gen Advancement Roundtable

Register below to attend this curated conversation:

  • Explore how Salesforce supports a unified advancement strategy across fundraising, alumni relations, and donor stewardship.

  • Discuss how data-driven insights can drive personalized engagement and cultivate long-term donor relationships.

  • Learn best practices for optimizing campaigns, managing major gifts, and measuring advancement impact through Salesforce tools.

Register Here. 

October 14 | 12:30 - 1:30 PM PT - SideQuest

Join us for SideQuest, an exclusive higher education program at Dreamforce designed to spark fresh conversations outside the main agenda. This engaging session will feature a speaker, a panel discussion, and interactive roundtables—all focused on architecture-agnostic strategies shaping the future of higher ed. Whether you’re leading innovation or looking for inspiration, you’ll walk away with new ideas and connections to bring back to your institution.

Brought to you by Cloud for Good, Blackthorn, and HEAC.

Register Here. 

October 14 | 2:30 - 3:00 PM PT - Transfer the Student Journey with Smart, Connected Technology

Join GoMeddo for a inspiring session on how educational institutions can transform the student journey through smart, connected technology. From onboarding and accommodation to tutoring and alumni engagement, we’ll explore practical use cases that improve experience, boost efficiency, and drive academic success.

Save your seat and start building a smarter campus experience.

Register Here. 

October 14 | 3:00 - 4:00 PM PT - Salesforce Evolution: Migrating from EDA to Education Cloud with LSU

Register below to attend this session:

  • Learn why LSU switched from EDA to Education Cloud for R+A and Student Success.
  • Understand the business value of the migration.
  • See how LSU managed the change and who was involved.

Register Here. 

October 15 | 8:30 - 10:00 AM PT - Build Your First Agent Workshop

Register below to attend this curated workshop. You’ll learn:

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

Register Here. 

October 15 | 12:00 - 1:00 PM PT - Reimagining the Student Experience with SIS

Register below to attend this curated discussion on:

  • Why Jessup chose Salesforce as a modern alternative to traditional SIS platforms
  • How Education Cloud is helping unify and enhance the student experience
  • What factors influenced their decision to partner with Cloud for Good

Register Here. 

October 15 | 1:00 - 2:00 PM PT - The Future of Student Success: Reimagining Student Information Systems on Salesforce

Explore how higher education institutions are transforming Student Information Systems (SIS) on Salesforce to improve student outcomes, streamline operations, and adapt to today’s challenges.

  1. Overcoming Legacy System Limitations – Understand the pain points of traditional SIS platforms and the opportunities unlocked by Salesforce.

  2. Unifying the Student Journey – Learn how institutions can connect recruitment, enrollment, advising, and alumni engagement in one system.

  3. Driving Innovation and Efficiency – Discover how Salesforce enables agility, scalability, and long-term cost savings in student management.

Register Here. 

October 15 | 2:30 - 3:30 PM PT - Mission Meets Marketing Roundtable

Register below to attend this curated conversation:

  • Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment.

  • Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys.

  • Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

Register Here. 

October 15 | 3:00 - 4:00 PM PT - Education Keynote Debrief

Register below to attend this curated discussion:

  • Recap the biggest announcements from the Education Cloud keynote.
  • Go beyond the keynote with insights directly from the Salesforce team
  • Connect with your peers to share takeaways and ask questions

Register Here. 

October 16 | 9:30 - 10:00 AM PT - No Data Left Behind: Unlocking Event Insights

Events are one of the most powerful ways colleges, universities, and nonprofits engage with their communities but too often, the data that proves their impact gets trapped in spreadsheets or disconnected platforms.

Join us for a 30-minute roundtable to explore how a Salesforce-native event management approach can unify registrations, attendance, and post-event insights in one place.

Register Here. 

October 16 | 2:30 - 3:30 PM PT - Smart Giving: Leveraging Data Cloud for Direct Response Roundtable

Register below to attend this curated conversation:

  • Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement.

  • Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals.

  • Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

Register Here. 

Public Sector AGENDA BUILDER

October 14 | 4:00 - 6:00 PM - Empowering the Future of Government Together

Join us for an exclusive, invite-only roundtable designed for local government leaders and changemakers during Dreamforce 2025.

This intimate session brings together trailblazers from cities and counties across the country to discuss what’s next in digital transformation, AI adoption, and citizen-centered services. You’ll hear real-world success stories, exchange bold ideas, and get a behind-the-scenes look at how Salesforce is helping public sector agencies modernize, streamline operations, and deliver better outcomes for residents.

Register Here. 

October 15 | 8:30 - 10:00 AM PT - Build your first agent workshop

Register below to attend this curated workshop. You’ll learn:

  • How to start with a mission-driven use case to ensure your first Agent delivers immediate impact.
  • Use your existing CRM data to personalize responses and enhance constituent engagement.
  • Set clear guardrails and test thoroughly to maintain trust, accuracy, and alignment with your organization’s values

Register Here. 

October 15 | 2:30 - 3:30 PM PT - Mission Meets Marketing Roundtable

Register below to attend this curated conversation:

  • Discuss how Salesforce Marketing Cloud can drive personalized, data-driven campaigns that boost engagement and donor/student recruitment.

  • Explore best practices for integrating marketing automation with CRM data to create seamless multi-channel journeys.

  • Share strategies for measuring marketing ROI and using analytics to optimize outreach efforts and deepen mission impact.

Register Here. 

October 16 | 11:00 - 12:30 AM - Experience Net Zero Cloud in Action

Get ready for an interactive, instructor-led virtual session with our Net Zero Cloud solution engineering team!

You’ll get hands-on with the platform as we guide you through managing scope 1 and 2 emissions, tackling scope 3 calculations, and driving program and outcome success. We’ll also dive into advanced features like setting science-based targets and showcase how AI is enhancing sustainability insights.

Don’t miss this chance to explore the full power of NZC in action!

Register Here. 

October 16 | 2:30 - 3:30 PM PT - Smart Giving: Leveraging Data Cloud for Direct Response Roundtable

Register below to attend this curated conversation:

  • Discover how Salesforce Data Cloud enables real-time segmentation and personalization to drive higher donor engagement.

  • Explore strategies for activating unified donor profiles across channels to deliver timely, relevant appeals.

  • Learn how nonprofits are using Data Cloud to optimize campaign performance and increase return on fundraising efforts.

Register Here. 

Thank you to our Impact Sector Hub Sponsors:

Impact Sector Summit Sponsors:

Impact Sector Reception Sponsors:

Let's Meet at Dreamforce

Frequently Asked Questions (FAQ)

✅ What is the Impact Sector Hub at Dreamforce?

The Impact Sector Hub is Cloud for Good’s dedicated space just steps from the Dreamforce campus. It’s designed for nonprofits, higher education, and public sector leaders to connect, recharge, and explore how Salesforce can power their mission.

✅ Who should attend Cloud for Good’s Dreamforce events?

Our events are designed for nonprofit, higher education, and public sector leaders and Salesforce users who want to learn, network, and discover strategies to scale their mission impact.

✅ Do I need a Dreamforce pass to attend Cloud for Good’s events?

No. A Dreamforce conference pass is not required for the Impact Sector Hub, the Summit, or Reception. Please register in advance.

✅ How do I register for the Impact Sector Summit?

You can register through the Cloud for Good Dreamforce landing page. Space is limited, and invitations are reserved for nonprofit, higher education, and public sector leaders. Register here.

✅ What is the Impact Sector Reception?

On October 15, Cloud for Good will host the Impact Sector Reception — an evening networking event where leaders across the nonprofit and higher education space come together to build meaningful connections. Register here.

✅How can I book a meeting with the Cloud for Good team at Dreamforce?

Meetings can be scheduled directly through the Dreamforce landing page. We recommend booking early to secure a time with our nonprofit experts. Book a Meeting here.

✅ Where is the Impact Sector Hub located?

The Hub is located at 201 3rd Street, San Francisco, CA, directly across from the main Dreamforce campus making it easy to drop in between sessions and events. Access the elevators and join us on the 11th floor.