The Challenge:
The Crohn’s & Colitis Foundation is a nonprofit organization that is dedicated to finding cures for Crohn’s disease and ulcerative colitis. It uses a federated fundraising model with unique needs across 34 chapters. The foundation needed to establish a solution that achieves organizational objectives by unifying constituent engagement, increasing annual giving, providing local chapters with marketing best practices, and becoming a data-first organization. Its current technologies couldn’t deliver a unified fundraising experience and limited the organization’s ability to meet its objectives.
The Opportunity:
Many organizations are challenged to develop a connected data strategy to deeply understand their donors and their connection to the organization’s outcomes.
How do they:
- Create a single source of truth of data?
- Use technology to maximize fundraising operational efficiency, saving staff valuable hours?
- Segment donors to best use the fundraising campaign budget and reach the right donors every time?
- Maintain technology excellence after the implementation ends
The foundation needed an omnichannel approach to fundraising that delivered a solution that could scale with its growth.
“Cloud for Good has created a transformative impact and has a knowledgeable and experienced team. They have enabled us to improve our work toward our mission and the quality of life of those impacted by these diseases.”
Rohit Suri
CTO, Crohn’s & Colitis Foundation
The Successful Outcome:
Cloud for Good and the foundation achieved the technology transformation through a multiphased approach. This began with a transition to Marketing Cloud to help show the impact that the Salesforce platform could have for the organization, followed by a full migration to Salesforce CRM. To extend the foundation’s desire to become a data-first organization, a full AWS data warehouse and interoperability strategy was leveraged by Cloud for Good, allowing for the normalization of the historical data to be used in fundraising campaign segmentation. The continued success of the foundation’s fundraising will always be a priority. With a combination of Marketing Cloud and Cloud for Good’s Direct Response Services, the foundation is able to utilize a single source of data to hyper-segment its prospects for targeted, personalized, omnichannel campaigns over email, text messaging, telemarketing, and direct mail.
This has Resulted in:
13% Increase
in fundraising revenue and 11% increase in average gift size through direct response services
34 Chapter Locations
with increased operational efficiency and a consistent brand experience across marketing
Data-Backed Decisions
with a trusted, single source of data across CRM, marketing, and historical data
Considerations for Nonprofit Customers Planning a Technology Transformation:
- Define your technology roadmap, and embrace a phased approach
- Assign a product owner internally to own decisions and liaise internally with business units
- Make your team available for valuable conversations in discovery, and encourage open, honest communication with your implementation partner
- Set clear goals, and measure your success
- Make your implementation fun, and remember you aren’t in this alone
