As a Field Marketing Manager, you’ll be the primary driver to execute integrated marketing campaigns supporting our organization’s event strategy. You will be responsible for ideating, facilitating, and executing event campaigns that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for our market-leading technology services. This is a great opportunity to experience and contribute to both marketing and partnership roles at a leading Salesforce consulting partner while making a direct impact supporting revenue growth at Cloud for Good.
Location: Virtual, Home-based office in the US or Canada
Work Authorization: Citizens or Permanent Residents of the USA or Canada. Cannot provide Visa sponsorship.
Travel: 10-20%
Key Skills:
- Comprehensive understanding of Salesforce products, with a focus on their application in nonprofit, education, and public technology sectors.
- Demonstrated proficiency in campaign orchestration, message optimization, and navigating persona and buying cycles.
- Proven track record in refining event programs based on performance metrics, sales insights, and business needs.
- Adeptness in sales automation/CRM systems like Salesforce for reporting and campaign functionalities.
- Hands-on experience managing multiple initiatives, campaigns, and deliverables concurrently, with a strong ability to prioritize effectively.
- Self-motivated individual capable of working independently and proactively to troubleshoot issues and take ownership of tools and processes.
- Ability to work with event speakers and participants at all levels.
- Excellent communication skills across various mediums, including email, phone, video conferences, and face-to-face interactions with internal and external stakeholders.
- Preferred experience in nonprofit or higher education sectors, offering additional insight and understanding of sector-specific dynamics.
Marketing Responsibilities:
- Research industry events and marketing/campaign opportunities, evaluating sponsorship opportunities based on Cloud for Good’s objectives and target audience.
- Lead and manage all aspects of events, including strategy development, objective setting, material creation, event messaging and marketing, signage, giveaways, contract negotiation, vendor relations, speaker relationships, site selection, registration management, agenda scheduling, staffing coordination, on-site production, F&B logistics, and post-event evaluation.
- Develop and implement integrated event promotional campaigns leveraging email marketing, social media, and other relevant channels.
- Track and analyze the results of all event campaign activities, establishing key performance indicators (KPIs), assessing financial returns, ROI, and planning implications, and effectively communicating findings to key stakeholders.
- Create and maintain a budget tracker to forecast expenditures and ensure alignment with current spending.
- Conduct comprehensive post-event and campaign evaluations, performing detailed ROI analyses, and presenting findings and recommendations to sales and marketing teams.
- Conduct quarterly budget reviews and ROI analyses, adjusting strategies as necessary based on insights gained.
Disclaimers
- Diversity and Equal Opportunity Commitment
- At Cloud for Good, we adhere to the principles of Equal Employment Opportunity (EEO) and extend these principles to all our employees and prospective candidates. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, ancestry, age, sex, disability, genetic information, marital status, pregnancy status, amnesty, veteran status, medical condition, or any other legally protected characteristics as defined by federal, state, and local laws. Our commitment to non-discrimination applies across every location in which our company operates, and it encompasses all aspects of employment.
- Cloud for Good strongly encourages individuals from diverse backgrounds and identities to submit their applications. Our unwavering commitment to fostering diversity not only enhances our workplace but also enhances the outcomes we deliver to our clients. See our full diversity statement here.
- We value inclusivity and want applicants who may require special assistance or accommodation during the interview process to know we’re here to assist you.
- Use of AI in Interviewing
- At Cloud for Good, we believe in conducting interviews that are fair, equitable, and designed to evaluate candidates based on their qualifications and experience, with the organization. To ensure that all candidates are given an equal opportunity to demonstrate their abilities, we prohibit the use of AI or any other type of machine learning tools during the interview process.
- Candidates are expected to participate in the interview process remotely using video conferencing. Any attempt to use AI or similar technology to respond to interview questions, analyze or provide feedback on the interview process, or perform any other interview-related tasks is strictly prohibited and will be considered a violation of our policy and may result in disqualification from the interview process.
- We understand that some candidates may have disabilities or other circumstances that require accommodation during the interview process. In such cases, we will make reasonable accommodations to enable candidates to participate in the interview process to the best of their ability. However, we do not permit the use of AI or similar technology as a substitute for direct participation in the interview.