Navigating the Changing Nonprofit Landscape: How to Engage Your Donors in the Digital World
Nonprofit organizations rely on fundraising and donations to carry out their missions and make an impact. In most cases, organizations spend years accumulating return donors through direct mail campaigns, digital marketing, and in-person fundraising events. However, due to current events, many nonprofits are forced to cancel all in-person fundraising gatherings to maintain the health and safety of their volunteers, donors, and prospective donors. During this time of uncertainty, with the COVID-19 outbreak, organizations that relied heavily on in-person fundraising events in the past will need to adjust their fundraising strategy to a digital-friendly solution. Nonprofits will need to be nimble and flexible during this time to quickly adjust this changing market and continue to carry out their missions.
During the webinar, we were joined by Salesforce.org and discussed the following:
- What digital marketing tactics you can utilize to help you continue raising funds for your mission in these uncertain times
- How customer-centric marketing journeys can help you create personalized journeys with your organization
- The tools that can help you automate your digital marketing
Watch the on-demand webinar below: