Even in today’s increasing consumption of digital resources to drive innovation, direct response remains a major stream of funding for many nonprofit organizations. MobileCause noted that donors are three times more likely to give in response to a direct mail appeal they received rather than an email, and the American Marketing Association reported that direct mail has a 2.7%-4.4% response rate compared to email, which has around a 0.6% response rate. This shows us that fundraising through direct mail, telemarketing, or direct marketing streams is still a valuable donor touchpoint for organizations.
In this eBook, we explore how our client partners are seeing tremendous value with Direct Response Campaigns, including:
- How Cloud for Good works with Direct Response client partners
- How Direct Response Services are driving change and increasing revenue generated for client partners
- What makes Cloud for Good’s Direct Response services stand out