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IDEX is a San Francisco based non-profit organization that promotes sustainable solutions to poverty by providing long-term grants and access to resources to locally run organizations in Africa, Asia and Latin America. Like many NPO’s, IDEX leverages technology to help their small staff promote their message and engage their supporters. And, of course, they must do all this while also keeping costs down and maximizing their return. Using the combined power of Salesforce CRM and VerticalResponse for AppExchange, IDEX is able to maintain a successful email marketing program that contributes to a large increase in their online fundraising efforts and supporter engagement. Even better, IDEX is able to take advantage of VerticalResponse’s non-profit program, enabling them to send up to 10,000 emails per month absolutely free (a monthly savings of $120).

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This article was first published at the Button Click Admin blog as part of the “True to the Core Series” where Salesforce superstars Andres Gluecksmann, Jane Isaac, Matt Brown, and Tal Frankfurt wrote guest posts on key features they would like to see rolled out in upcoming Salesforce releases.

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  Network for Good has just published a new e-book called “Cause Marketing Through Social

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The Foundation Center released a new study report that documents how far foundations have come in terms of using social media tools. This report covers the social media services that are used by the foundation leaders on the Foundation Center’s Grantmaker Leadership Panel.

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We often have conversations with our Salesforce clients about the best way to send email blasts. Should they use the native Salesforce CRM capabilities or a specialized email marketing application from the AppExchange?

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The holiday season is here and your organization decided to send newsletters to donors, volunteers

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