Driving Adoption Through Change Management: Lessons from the Aspen Institute’s Salesforce Journey

Successful technology projects aren’t just about the system—they’re about the people. The Aspen Institute will share how they approached change management to ensure lasting adoption of Salesforce. From aligning a broad group of cross-program stakeholders, to crafting effective communication strategies and building training programs for staff of all technical levels, this discussion will highlight what worked, what didn’t, and how organizational culture shaped the journey. Attendees will learn practical strategies for managing resistance, engaging leadership, and celebrating success, along with lessons the Aspen Institute will carry forward into future change initiatives.

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