Data as a Masterpiece: The Guggenheim’s Journey to a 360° View with Marketing Cloud
The Solomon R. Guggenheim Museum is leveraging Salesforce Marketing Cloud and NPSP to transform how they connect with visitors, members, and donors. By integrating ticketing data with Salesforce, the museum now has a more complete 360-degree view of its community, enabling smarter segmentation, personalized engagement, and improved fundraising outcomes. This shift has replaced siloed systems and manual processes with connected data and streamlined workflows. Join this session to hear how the Guggenheim is using Marketing Cloud to bridge ticketing and philanthropy and deliver meaningful experiences across every touchpoint.
Learning Objectives
- Learn how the Guggenheim integrated Marketing Cloud with Salesforce to achieve a single source of truth.
- Discover how connected ticketing and donor data power personalized journeys and improved engagement.
- Explore lessons in governance and process design that ensure Marketing Cloud campaigns are consistent, efficient, and data-driven.
Don’t miss out – register today!