By Tal Frankfurt
Go to any social media outlet or pick up any business publication and the words “marketing automation” and “email marketing” will jump off the screen, or page, at you. Cloud technology is growing at an unprecedented rate giving marketers more options in automation solutions. There are numerous vendors out there and many claim they are the leading provider, so how do you know which one to choose?!
Delivering the right message at the right time is shared across all channels as a popular set of buzzwords. As a marketer, you know this statement is true and your development and program staff also know that delivering the best message, at the exact time it should be seen, makes a huge difference in raising funds and providing better services.
You’ve been in your industry for years. You know what message you want to deliver, but how do you know it’s reaching your constituent base? Marketing automation! How do you know if your message is making an impact? Marketing automation! In a society that has gone mobile, relying on smartphones and an increasing number of apps to read news, check emails and communicate with others, your message needs to be delivered in such a way that it reaches your target population. But how do you get there?