February 7, 2017

Choosing the Best MailChimp to Salesforce Connector

Choosing the best MailChimp to Salesforce Connector will ensure that you deliver the right message at the right time to your constituents. Cloud for Good has evaluated several options on the AppExchange to assist as you do your research.

June 14, 2016

Content Builder Adds Pizazz to Marketing Cloud

Content Builder is Marketing Cloud’s new cross-channel content app. It’s been in beta for over a year and it will be fully released this July. If you’re using Marketing Cloud today, you’ll definitely want to check out Content Builder!

May 31, 2016

Catch A Wave and You’re Sitting on Top of the World

The Salesforce Analytics Cloud (aka Wave) is a strong contender for organizations that are already using Salesforce for some aspect of running their business. Wave allows organizations to pre-define dashboards and reports (called Lenses) based on data contained within Salesforce and imported from other systems, but it’s real power is that those tools aren’t static; users can drill into the data in different ways in order to answer different questions about how their business is doing.

May 24, 2016

Pardot is Perfect for Nonprofits

At first glance, Pardot may not seem to be the best solution for us nonprofiters – BUT IT IS! We will debunk the myth of Pardot simply being best for B2Bs and share our insights that Pardot can be perfect for your nonprofit.

April 19, 2016

Connecting the Clouds with Marketing Cloud Connect

The newest update of Marketing Cloud Connect allows organizations to seamlessly connect their constituent data from Salesforce CRM with the communication, automation, and analytics tools in Salesforce Marketing Cloud.

April 18, 2016

The Secret to A Successful Nonprofit EcoSystem

Integration is when your cloud apps can seamlessly share data between each other. When this happens, there is no need to log in and out of different cloud apps or to copy information manually from your CRM (like Salesforce) to your accounting app (like Intacct or Quickbooks). There are a lot of cloud apps and services that offer “integration” but there are a few nonprofit specific points that must be met by the service in order to yield a fully functioning ecosystem.

April 5, 2016

Introducing the Salesforce Higher Education Data Architecture (HEDA)

Salesforce.org recently released a new tool for colleges and universities, the Higher Education Data Architecture (HEDA) package. HEDA aims to offer a core architecture package for managing common relationship data across the student lifecycle, including institutional and departmental affiliations, interpersonal relationships, and course enrollments.