October 27, 2022 [Asheville, NC]: Indiana University Advancement (IUA), in partnership with Cloud for Good, has launched a new online giving platform to support Indiana University’s (IU) advancement efforts. The solution, powered by Salesforce Commerce Cloud, is designed to create a giving experience unlike any other in the Higher Education space today.
IU received nearly $3.9B in funding from over 322,548 donors from 50 states and 100+ countries during For All: The Indiana University Bicentennial Campaign, which concluded in September 2020. This outpouring of support and continued growth in advancement efforts for IU revealed a need to scale its online giving platform and a demand for a more user-friendly web experience.
With the new MyIU portal, donors and alumni can search the robust catalog of crowdfunding campaigns, campuses, and funds that, when selected, provide a personalized landing page. These landing pages are easily shared on social media and provide more information on how the funds will be used through rich media, videos, impact stories, and testimonials.
“When we began the project with Cloud for Good, we were driven by one fundamental question: How might we make it easy for donors to discover what they want to support and, once known, complete their gift transaction within 30 seconds?” said Jordan Sites, the Senior Director of Advancement supporting both IUF and IUAA
Once users have selected one or more funds, the Commerce Cloud checkout experience provides donors and alumni the ability to complete giving transactions in under 30 seconds. This is accomplished by providing single sign-on utilizing some of the most common social and email providers and offering a robust array of payment options, including PayPal™ – something that wasn’t available on the previous giving site.
“I continue to be surprised at how well the solution has been received,” said Sites. “We’ve had around 4,000 new accounts created in a short amount of time. People love the intuitive design and additional giving options.”
Learn more about the solution here.
About Indiana University Advancement:
IUA is comprised of two unique entities, the Indiana University Foundation (IUF) and the Indiana University Alumni Association (IUAA), working together towards common goals. IUF maximizes private support for Indiana University (IU) by fostering lifelong relationships with key stakeholders and providing advancement leadership and fundraising services for campuses, a goal made easier with the help of Salesforce’s Commerce and Marketing Clouds. IUAA works to activate and support the global IU alumni network by encouraging alumni to grow a lifelong connection with the university and inspiring ongoing generosity and engagement.
About Cloud for Good
Cloud for Good is a certified B Corporation and a Salesforce Partner specializing in technology implementations for nonprofit organizations and higher education institutions. With over 2,500 implementations completed, Cloud for Good helps clients create transformational value with technology. Providing organizations with the opportunity to focus on their mission is what drives the team at Cloud for Good. www.cloud4good.com
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