Improve Your Alumni Engagement with Salesforce - Cloud for GoodImprove Your Alumni Engagement with Salesforce - Cloud for Good

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Improve Your Alumni Engagement with Salesforce

October 1 @ 2:00 pm - 3:00 pm EDT

Acquire more donors, increase the average amount given and better engage with their Alumni and students – these are common goals for any advancement team, but creating a strategic advancement plan built on personalized alumni journeys can be cumbersome. In the age of spam email, smarter technology and predictive analytics your alumni have come to expect a more personalized approach to your fundraising efforts. Batch and blast email just aren’t cutting through the noise anymore, creating a startling dip in alumni donations from 18% in the 1990s to 9% in 2014. But with lofty advancement goals, how can you find the time to create a personalized advancement journey for all your donors?

Join Cloud for Good and Salesforce as we explore how Salesforce can help you make smarter asks, including:

  • How to use strategic information about your alumni to help tailor your asks
  • Why personalizing your donors’ journey helps you build trust, create a sense of alumni identity and reach your advancement goals
  • The tools you need to automate and, perhaps even more important, save time throughout the advancement process



October 1
2:00 pm - 3:00 pm
Event Category:

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