Improve Your Alumni Engagement with Salesforce
October 1 @ 2:00 pm - 3:00 pm EDT
Acquire more donors, increase the average amount given and better engage with their Alumni and students – these are common goals for any advancement team, but creating a strategic advancement plan built on personalized alumni journeys can be cumbersome. In the age of spam email, smarter technology and predictive analytics your alumni have come to expect a more personalized approach to your fundraising efforts. Batch and blast email just aren’t cutting through the noise anymore, creating a startling dip in alumni donations from 18% in the 1990s to 9% in 2014. But with lofty advancement goals, how can you find the time to create a personalized advancement journey for all your donors?
Join Cloud for Good and Salesforce as we explore how Salesforce can help you make smarter asks, including:
- How to use strategic information about your alumni to help tailor your asks
- Why personalizing your donors’ journey helps you build trust, create a sense of alumni identity and reach your advancement goals
- The tools you need to automate and, perhaps even more important, save time throughout the advancement process
Cloud for Good offers webinars for nonprofits and higher education institutions. We are continuously updating our webinar and events schedule in an effort to better serve the nonprofit community.
If you want to know which events Cloud for Good is hosting or attending, or if you are looking for an upcoming webinar, please view our main Webinars and Events page.