Tara Guastella, Director of Sales Location: New YorkAfter leading a Salesforce implementation in her previous role as a nonprofit program manager, Tara knew she wanted to help other nonprofit organizations transform their processes and reach their goals through the use of Salesforce. While at Hearing Health Foundation, a national organization spearheading the charge to cure hearing loss and tinnitus, Tara experienced both the hurdles that came with introducing a brand new database like Salesforce and the extreme amount of efficiency gained by automating business processes. While in this role, Tara not only administered Salesforce but also oversaw the organization’s two funding programs as well as all marketing and communications. Tara is a Certified Salesforce Administrator and holds a Masters of Public Administration in Nonprofit Management from New York University. Having attended Syracuse University as an undergrad, Tara is an avid fan of the Orange and spends most weekends during the winter watching college basketball games. In her spare time, Tara loves to cook and try all of the culinary secrets that New York City has to offer.