Martin Cuellar, Senior Cloud Consultant Location: Chicago, ILMartin lives in the world of cloud software with career focuses in CRM, natural-language search, EDRMS, multi-channel analytics, and augmented reality. He first used Salesforce in 2004 and has been an enthusiastic proponent ever since, consulting to help public and private sector organizations get the most of the platform. Martin is excited to leverage his experiences to assist nonprofits and educational institutions take advantage of Salesforce’s ever-expanding functionality. He is an active technology volunteer with local groups and a leader of the Chicago IL Salesforce Nonprofit User Group. In the summer he often found at Chicago’s many street festivals; In the winter he is found inside, under many layers.