Why it May be Time to Upgrade Your Marketing Automation
As nonprofit marketers, you rely on your marketing automation tools to deliver relevant and engaging content to your constituents. But, in the age of spam email and cold email solicitation, what do you do to break through the congestion to make sure your messages are being received, read and, more importantly, acted on?
According to the Chronicle of Philanthropy in 2017 24% of fundraising emails hit spam folders, resulting in a loss of $30,000 a year on average. Find out from Cloud for Good and Salesforce.org how you can improve your constituent engagement by:
- Understanding the current landscape of marketing in the nonprofit sector and the tips for how you can break through the noise
- Using a multichannel journey (including mobile, email, social and more) to engage your constituents when, where and how they want
- Getting implementation ready for a scalable marketing solution that will grow with your organization