Soulsville Foundation preserves, promotes, and celebrates the many unique cultural assets of the Soulsville, USA neighborhood of Memphis, while supporting the development of new educational and community-building opportunities for its residents and stakeholders.


  • Was using Blackbaud’s Raiser’s Edge – a complex system that limited their fundraising abilities and had zero flexibility;
  • Sought a system that could house information for Stax Museum, Stax Music Academy, and The Soulsville Charter School in one place, as the information had been previously unwieldy and not centralized;
  • Wanted to streamline and organize the donation, grant, and Museum Membership processes;
  • Sought a system that could adapt as the Foundation and its needs grow.


“We chose Cloud for Good because their staff all comes from nonprofit backgrounds so we knew they would be able to empathize with the challenges of fundraising and running a successful nonprofit. Since they work with nonprofits and educational institutions we knew Cloud for Good had the expertise to get us started and to expand with us as we grow our operations on Salesforce. The team has a remarkable portfolio of past clients, with both large and small implementations,” said Ross Hurst, director of Accounting and HR at the Soulsville Foundation.

Cloud for Good’s fundraising package consolidated Soulsville’s in-kind and cash donations and grants into one place. “Consequentially all our payment, deadline, and reporting information is in one place and can be reported on with just a few clicks,” said Mark Wender, COO of Soulsville.

In less than five weeks Cloud for Good completed Soulsville’s implementation, including the discovery phase, design, customization, data migration from Raiser’s Edge, and training for key staff.


All leads, donations, organizations, and Museum Members are tracked, organized, and centralized in one system, allowing the Foundation team more efficiency and effectiveness in proper communication with each constituent.

The Soulsville Foundation can now easily track all of their supporters’ attendance and donations at all the concerts and events Soulsville has become known for.

The Foundation has the flexibility to add functionality to the Salesforce system as the team and the needs grow.

“Cloud for Good has provided excellent service throughout the transition from Raiser’s Edge and into our first few months of using Salesforce. They made the transition from our old software as seamless as possible and continue to be very helpful with any questions we have. Whether it has been over the phone, face to face, or through user groups, the level of service has been outstanding.”- Ross Hurst