Predicting Summer Melt with Salesforce Einstein
The term “summer melt” is used to describe students who apply, get admitted, and then commit to a college but never actually show up to their classes. This is not a new phenomenon; higher education institutions are keenly aware of this issue and have actively sought to reduce melts by keeping students on track through scholarships, offering free classes, implementing chatbots on their websites, and increasing communication efforts across the board. The annual melt is projected to increase […]