Constituent Relationship Management (CRM) is your set of business processes and underlying applications which help manage all your constituent information, activities, and conversations. With a CRM application, your education, marketing, and development teams can understand every constituent and deliver them the right service, message or answer.
Today, CRM is shifting towards cloud computing. Instead of buying and maintaining expensive servers and software to manage constituent conversations and information, organizations can use Web-based (“cloud”) applications to run their CRM—and get a higher return on their social investment. More than 17,000 nonprofits and educational institutions (and 170,000 companies) are now using Salesforce.com to transform their operations, reduce risk, and better serve their constituents.
Best of all, the platform software licenses are free for many nonprofits. The Salesforce.com Foundation donates up to 10 free licenses to eligible nonprofits.