By Janna Rawls
Become An Analytic Hero
Organizations who best understand and translate their data into actions will be able to raise more funds, provide better programs to their constituents, and communicate with their supporters more effectively. In today’s day and age, your supporters and/or customers expect a personalized, immediate, and relevant response or product, nonprofits can no longer wait weeks or months to gather insights on past performance.
Salesforce analytics can help everyday users make informed decisions without the help of trained analysts. However, creating reports and understanding them will require a commitment from your organization. This eBook includes an overview of the standard Salesforce analytics included within your Salesforce instance, and best practices for using and understanding your data.